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SPI 2012 – Thoughts From the Show Floor
The Schwartz MSL team is in Orlando this week for Solar Power International 2012 (SPI), facilitating meetings between our clients and the number of reporters and analysts at the show. As we mentioned...
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Media at Solar Power International – Separation of Church and State?
Reporters and analysts more than ever are bringing advertising reps and other sales people, to meetings, which unexpectedly turn into sales pitches. It's important to be ready to explain and defend...
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Get Granular!: Building PR on an Understanding of State Cleantech Policy
Truly effective PR must be based on knowing not only which types of policies act as levers on the various market segments, but also on tracking the status of those policies in specific, strategically...
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Green Jobs, Green Buildings, Green Future
The name of the game this election season is jobs. And when it comes to green jobs, the sectors that are driving clean power creation, energy efficiency and sustainability have proven to be stronger,...
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What does it mean for PR? Doubt, support and criticism over the NY Times...
It’s been almost two weeks since Inside Climate News was the first to announce that the New York Times will be dismantling its environment desk, sending its seven reporters and two editors to other...
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Friday Fun– Our San Francisco 49ers Seek to Dominate in Green Efforts, Not...
It’s Friday, and if you’re based in the Bay Area like the Schwartz MSL Cleantech Practice, you’re probably already swept up in the Super Bowl XLVII hype that has consumed many of us. Greentech Media...
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Mapping Environmental Coverage, PR Lessons Learned
A recent report caught our eye, called “Environmental Coverage in the Mainstream News,” which details environmental news coverage in the United States. There are some interesting conclusions on which...
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Solar Financing Stays Hot, Is The Rest Of The Industry Heating Up Too?
The good news just keeps rolling in for solar financiers. Today, residential solar financing company OneRoof Energy announced an impressive $100 million in financing from Morgan Stanley and Main Street...
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The Future Looks Bright for Solar in Massachusetts
Despite U.S. cold weather shattering records, the Bay State is still doing a little sun worshipping as Massachusetts announces solar and other clean energy funding. Like us at MSLGROUP, the Patrick...
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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion
We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge...
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